Much of the research with real estate sales and prospecting states that it takes an average of 8 touches to get an initial conversation or meeting with a new prospect; and that’s just the initial meetings, we aren’t talking about a sale.
So assuming those stats are accurate, (and from my experience, I would say they are,) we can clearly see the value in setting up a solid retargeting advertisement for our business.
If you aren’t familiar with what a retargeting ad is, (If not, I question where you have been at all these years,) it’s an advertisement designed to display in front of your prospects after they have learned about you in some way. Be it from your website, Facebook page, opted in your system, or some other means of some way.
This ad keeps your message and offer in front of your target audience.
So when the prospect is ready to buy, you are the first thing your prospect thinks of and not your competition
It all adds up if you want to get more customers and keep growing and scaling your business.
And it’s extremely important when it comes to real estate because the more people see you and your business, the more you build like, trust and rapport.
So with that said…
How do we create a retargeting ad?
Well, we first start with the copy.
In this post, I will only cover structuring the copy up the right way and in the next post, I will dive more in depth on actually setting it up on Facebook.
The copy is the first and the most important part in the process.
Without copy, there basically is no ad.
And creating good copy that converts is a combination of art and science.
It’s an important skill to have and the better you understand it, the easier things will be when growing and scaling your real estate business.
In this video I breakdown the exact copy for one of my retargeting ads and expose the method to my madness.
With our ads, there is no randomness. Everything is designed for a reason.
Check it out, and let me know what you think in the comment section below.